Nowadays you can create Segments with Convert Experiences.
What are Segments within Convert Experiences?
Segments are a group of visitors that qualify for some Audience conditions (such as location, device used to access the site, hour of the day, and any other user behaviors) and can be used at a later time for targeting. Visitors in a specific segment are likely to behave or purchase in the same way. Thus, you can create segments by defining audience conditions that allow Convert Experiences to determine which segment a visitor qualifies for and run the appropriate variation.
A segment basically allows a visitor to qualify for an audience on subsequent visits even if they do not meet the audience conditions. That is why we call segments persistent. This means that if a visitor qualifies for such an audience in the first visit, he will continue to qualify for that audience every time he visits the page. If he visited multiple times, sometimes meeting the conditions and sometimes not, he will keep seeing the experiment.
Segments are evaluated at the project level, so any visitor that reaches a page with the project tracking code and matches the Audience conditions designated as a Segment will be added to it.
Saved segments of a project can be used on other experiments as well.
How do I create a Segment?
You can enable an Audience for segmentation by following one of the two methods described below.
Using Experience Summary
Go to the Experience Summary and create a new Audience; when saving it, you will have the option to mark it as a Segment.
Select the Audiences Overview from the left menu and add an Audience. When saving it, you will have the option to save it as a Segment.
Once you check Segmentation for an Audience, Content conditions will become available to use:
- If you need to do targeting based on visitor data, use Audience Conditions.
- If you need to do targeting based on page content, use the Site Area.
- If you want to create a persistent group of visitors, your can use page content Conditions and/or visitor data Conditions, configured in the Audience Conditions. Content conditions are available only when the Audience is checked as a Segment.
Number of Segments
You have the option to store a maximum of 10 Segments at any one time. You can delete a segment and create a new one if needed.
Remove a Visitor from a Segment
At the moment, it is not possible to remove a visitor from a Segment once added.
keyword: segmentation segment