Create Custom Segments

 

Nowadays you can create Segments with Convert Experiences.

What are Segments within Convert Experiences?

Segments are a group of visitors that qualify for some Audience conditions (such as location, device used to access the site, hour of the day, and any other user behaviors) and can be used at a later time for targeting. Visitors in a specific segment are likely to behave or purchase in the same way. Thus, you can create segments by defining audience conditions that allow Convert Experiences to determine which segment a visitor qualifies for and run the appropriate variation.

A segment basically allows a visitor to qualify for an audience on subsequent visits even if they do not meet the audience conditions. That is why we call segments persistent. This means that if a visitor qualifies for such an audience in the first visit, he will continue to qualify for that audience every time he visits the page. If he visited multiple times, sometimes meeting the conditions and sometimes not, he will keep seeing the experiment.

Segments are evaluated at the project level, so any visitor that reaches a page with the project tracking code and matches the Audience conditions designated as a Segment will be added to it.

Saved segments of a project can be used on other experiments as well.

How do I create a Segment?

You can enable an Audience for segmentation by following one of the two methods described below.

Using Experience Summary

Go to the Experience Summary and create a new Audience; then when saving it, you will have the option to create it as a Segment.

 

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Using Audiences

Select the Audiences Overview from the left menu and add an Audience.  When saving it, you will have an option to save it as a Segment.

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You have the option to store a maximum of 10 Segments at any one time. You can delete a segment and create a new one if needed.

At the moment, it is not possible to remove a visitor from a Segment once added. 

keyword: segmentation segment

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