Pushing Conversions to Convert Experiences Using Google Tag Manager

Convert is installed where GTM will be used

If the Convert Experiences tracking code is already installed to the page on which Google Tag Manager will be used to fire the conversion you have to follow the steps outlined in this section.

First, create a Javascript triggered goal (from the goal templates) in Convert Experiences and give it a descriptive name: 

Copy the generated trigger code:

After that, in Google Tag Manager, create a tag of type Custom HTML:

Paste the goal trigger code as the content of this tag:

Fire the tag as needed when the conversion occurs and you are done. In order to work, the page on which the goal is fired needs to be on the same domain as the page(s) where the experiment runs OR cookies need to be forwarded for cross domain tracking.

Finally, go to you Convert Experiences report and see if the goal has been triggered:

Convert is not installed where GTM will be used

If the Convert Experiences tracking code is not installed to the page on which Google Tag Manager will be used to fire the conversion you have to follow the steps outlined in this section.

Follow these instructions (How to Install the Main Tag Code Javascript) if it can be directly added in the head section of the page, or these instructions (Convert Experiences Tracking Code Inserted through Google Tag Manager) if it can be loaded through Google Tag Manager.

Then you have to create a Javascript triggered goal (from the goal templates) in Convert Experiences and give it a descriptive name: 

Copy the generated trigger code:

After that, in Google Tag Manager, create a tag of type Custom HTML:

Paste the goal trigger code as the content of this tag:

Fire the tag as needed when the conversion occurs and you are done. In order to work, the page on which the goal is fired needs to be on the same domain as the page(s) where the experiment runs OR cookies need to be forwarded for cross domain tracking.

Finally, go to you Convert Experiences report and see if the goal has been triggered:

Note (for developers): As an alternative to firing the goal conversion as described above (using the goal firing code which requires the main Convert Experiences tracking code), it could be fired through Custom Javascript code loaded in a GTM tag. Inside that code, one would read variations fired from cookies and would use that to create a tracking request (through a pixel or JS script tag).

 

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