Call Tracking Integration with A/B testing Using Calltracks

Integrate Calltracks

Call tracking can be combined with A/B testing in Convert Experiences. The first step of getting this to work is setting up a new goal called Call Tracking. You can use any type of the existing goal templates but we recommend a Javascript Triggered goal, so that it can triggered using Javascript and external systems like Call Tracking.

This guide will help you to integrate Calltracks with Convert.

Setup Call Tracking Goal

Create a new "Javascript Triggered Goal" in Convert. Give it a descriptive name, like "Phone Call".

Activate the goal for an experiment. 

To get call tracking integrated with Convert Experiments A/B testing make sure you setup one unique unused phone number. If you have a test with one Original version and one Variation you need to setup two numbers.

Push URL

As we pointed inside article pushing conversions into Convert Experiments, conversions can be triggered by calling a specific URL that contains all the needed info. The structure of such an URL is the following, where each element marked by brackets and bold is explained below:

/[project_id].track.convertexperiments.com/track/?c=[customer_id]&p=[project_id]&e=[experiment_id]-[variation_id]&g=[goal_id]&ga=1

All the bold elements have to be replaced with actual values as follows:

project_id

This can be found in "Project Settings". This field combines the account ID and project ID separated by an underscore.

For example, if project_id is 1111_2222, then 1111 represent the customer_id and 2222 represents the project_id.

customer_id

customer_id as described in the previous step.

experiment_id  

Experiment ID can be found inside the Experiment report, clicking on the "Report Settings" icon.

variation_id

Each version of your A/B test has a separate Variation ID. It can be found by doing a live preview for each specific variation and picking up the number after the convert_e query parameter inside the preview URL.

For example, if the preview URL is http://staging.convert.com/?convert_action=convert_vpreview&convert_v=1002704493&convert_e=10023753, then the variation ID is 10023753.

goal_id

Goal ID can be found in "Goals Overview" by clicking on the name of the goal.

CallTracks Advert

Once you have created your account with Calltracks, simply set up an advert as shown below.

  1. Create the advert name as follows...
    c=yourid&p=yourid&e=yourid&g=yourid&ga=yourid
  2. Select ‘Media’ as Web and ‘Media title’ as Company Website
  3. Select the phone number type you want to use e.g. Freephone, national or local
  4. Select the number you want to route your calls to (‘Route plan’).
  5. Next set a start and end date
  6. Finally Tag the advert A or B

calltracks1.png

Repeat the process for your second number

calltracks2.pngCheck the adverts are correct

calltracks3.png

Add the numbers. That’s it you are good to go.

Done & Start Testing

Now you are done, with the webhooks Convert Experiments and CallTracks are integrated. Start the experiment and test the goals by calling each number. You will see the conversion.

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