LogMyCalls Call Tracking Integration with A/B Testing

Integrate LogMyCalls

Call tracking and A/B testing possible inside every account of Convert Experiments. The first step of getting this to work is setting up a new goal called Call Tracking. You can use any type of goal template but we recommend a Javascript Trigger goal, for the reason it can only be triggered using the Javascript and external systems like Call Tracking.

Setup Call Tracking Goal

 

Just give the goal a name (like Call Tracking) and activate it for an experiment. 

 

To get LogMyCalls call tracking integrated with Convert Experiments A/B testing make sure you setup one unique (unused phone number in LogMyCalls. If you have a test with one Original version and one Variation you need to setup two numbers.

Push URL

As we pointed inside article pushing conversions into Convert Experiments, conversions can be triggered by calling a specific URL that contains all the needed info. The structure of such an URL is the following, where each element marked by brackets and bold is explained below:

/[project_id].track.convertexperiments.com/track/?c=[customer_id]&p=[project_id]&e=[experiment_id]-[variation_id]&g=[goal_id]&ga=1

All the bold elements have to be replaced with actual values as follows:

  • [project_id] - this is the project ID that can be found in project settings. In there the field "ID NUMBER"  glues together the account ID and project ID separated by an underscore char. For example, if ID number is 1111_2222 than 1111 represent the account id and 2222 represents the project's ID.
  • [customer_id] - account ID found as described above
  • [experiment_id]] - ID of the experiment that you want to track. Experiment ID can be found inside experiment report, clicking on the report settings icon: see attached image: 



  • [variation_id] - ID of the variation connected to a specific phone number. Id of the variation can be found by doing a live preview for that specific variation and picking up the number after reed_a query parameter inside the preview URL. For example, if the preview URl is www.mysite.com/?reed_action=reed_apreview&convert_e=10001232&am..., than the action ID is 10008656.
  • g = [goal_id] - the goal ID you want the conversion to be triggered for. you can find the goal ID in your convert experiment account, under the details for the specific goal, inside goal overview: 

Create LogMyCalls Webhooks

The webhooks (beta) are a great way to push a call to Convert Experiments. We use the same goal in the experiment but using the above defined push URL we can trigger a goal for either the original or variation.

See below my two numbers in LogMyCalls dashboard:

 

 

These number now need both a individual web-hook to work. Unfortunately you cannot copy an existing web-hook inside LogMyCalls but with the screenshots below you can fill the web-hook for your number/experiment combination for each number.

saved-webhooks.png

 

Inside the webhook use all the individual variables: C, P, E, G and GA that you found in your goals and experiment. Make sure event call and method is GET for this to work well. 

 

Done & Start Testing

Now you are done, with the webhooks Convert Experiments and LogMyCalls are integrated. Start the experiment and test the goals by calling each number. You will see the conversion.

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