Traffic Distribution

Understand Traffic Distribution

Video Explanation

Written Explanation

"Traffic Distribution", relates to what percentage of your visitor traffic you are going to put through your experiment.  

So, let say that you allocate 40% of traffic to your experiment and you have the original and one variation more. 20% of visitors will be shown the original, 20% will be shown the 1st variation. Statistics and goal conversions will be gathered on this 40%.

The rest of the 60% of visitors will be shown the original without collecting any statistics on them.

To change the traffic distribution value go to your "Experiment Summary", and edit the "Settings" section.

Then a modal will open which show different settings including the traffic allocation. 

keyword: traffic allocation

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  • Avatar
    Brian Schmitt

    What about being able to set different variations to different amounts of traffic?

  • Avatar
    Josh Frank

    +1 to Brian's comment, how to you divvy up traffic between variations?