What is a New/Returning Visitor as Defined in an Experiment's Audience?

Understand Returning Visitors

A new visitor is a visitor that never visited your site before. Therefore, a visitor is new if current session is his first session on the site. On all pages visited in this current session the visitor will be considered new. On any subsequent sessions he's gonna be a returning visitor.

A session lasts as much as the visitor is browsing the site with no more than 20 minutes between different page views. 

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